
NEC Electronics Announces Eco-Friendly USB 2.0 Hub
Controller
First Product in New ECOUSB Family
KAWASAKI, Japan, SANTA CLARA, Calif., DUESSELDORF,
Germany, September 22, 2005
NEC Electronics Corp. (TSE: 6723), a leading semiconductor
solutions provider, and its subsidiaries in the United States and Europe, NEC
Electronics America, Inc. and NEC Electronics (Europe) GmbH, today announced the
newest addition to their industry-leading Universal Serial Bus (USB) 2.0
semiconductor solutions, a highly integrated USB 2.0 hub controller manufactured
with eco-friendly materials that serve to minimize environmental impacts. This
new device, part number µPD720114, is the first product in NEC Electronics’ new
ECOUSB family of USB devices.
"USB 2.0 has proven to be an exceptionally popular
technology, as users become increasingly interested in moving large media files
between digital devices," said Katsuhiko Nakazawa, general manager, PC
Peripheral Systems Division, NEC Electronics Corporation.
"However, the popularity of USB-based products means that
original equipment manufacturers must consider a variety of environmental
factors prior to bringing their designs to market. How much power will be
consumed? Will improper disposal introduce potentially dangerous substances to
the environment? To help alleviate worries about these issues, NEC Electronics
is developing an ECOUSB family of USB 2.0 solutions."
A variety of features and materials makes the µPD720114
device an eco-friendly choice.
Reconfiguration of the controller’s communication logic has
enabled on-chip integration of parts that formerly needed to be off chip,
including the voltage regulator, several resistors and the serial ROM that
manages information related to the hub’s configuration, helping to reduce the
number of components required in a USB 2.0-based system. The alignment of pins
and placement of circuits also have been optimized, shrinking the controller’s
footprint to 7 mm2 and its mounting area by approximately 60 percent compared to
previous models. This optimization means that fewer materials are needed during
the fabrication process and that stresses to the environment will be minimal
upon the controller’s final disposal.
Environmental concerns related to power consumption have
been addressed to such a degree that, measured against earlier generations, the
µPD720114 consumes 10 percent less power in full-speed operation and 20 percent
less in standby.
For compliance with the Restrictions of Hazardous
Substances (RoHS) Directive for the European Union, the µPD720114 hub controller
uses a halogen-free sealing resin designed to minimize negative environmental
effects over the whole of the controller’s life. Availability Samples of the new
µPD720114 USB 2.0 hub controller are available now. Production quantities are
also available. Availability is subject to change.
About NEC Electronics
NEC Electronics Corporation (TSE: 6723) specializes in semiconductor products
encompassing advanced technology solutions for the high-end computing and
broadband networking markets, system solutions for the mobile handset, PC
peripherals, automotive and digital consumer markets, and multi-market solutions
for a wide range of customer applications. NEC Electronics Corporation has 26
subsidiaries worldwide including
NEC Electronics America, Inc.
and NEC Electronics (Europe)
GmbH. In addition to marketing, selling and supporting NEC Electronics
products to customers in their respective regions, NEC Electronics America and
NEC Electronics Europe also operate local manufacturing facilities in Roseville, California, and Ballivor, Ireland, respectively.
Additionally, NEC Electronics America for North America and NEC Electronics
Europe for Europe are the sales and marketing channels of NEC AM-LCD modules.
For additional information about NEC Electronics worldwide, visit
www.necel.com.
About Sunrise
Sunrise Electronics is the only dedicated franchised distributor in the UK
electronics market and provides a high level of technical design support to
customers for the whole range of NEC semiconductor products including
microprocessors, microcontrollers and ASICs as well as memory and colour LCD
panels. The field sales team is technically qualified to ensure total support
from design concept through to purchasing.
Sunrise is a direct ship
distributor. The majority of shipments are delivered directly to customers from
NEC’s own ISO9000 warehouse. This ensures reduced handling, correct packaging;
especially for fine pitch surface mount devices requiring vacuum sealing,
factory fresh product and timely deliveries.